China's Digital Public Diplomacy during the 2022 Beijing Winter Olympics

Public diplomacy has always been considered as an important complement to official diplomacy, and its connotation expanding since concept was first put forward in the 1960s. It is one of crucial tools for shaping national image enhancing soft power. With deepening globalization development information technology, a new form public called "digital diplomacy" emerged attracted attention various countries. Although digital China not developed long time, role becoming increasingly prominent. The 2022 Beijing Winter Olympics, major international sporting event be held China, carries unique mission, especially area diplomacy. This article mainly presents in-depth analysis from three aspects: subject coordination, audience research communication. Through Olympic Games only strives shape reliable, admirable respectable makes efforts tell China's stories, but also provides case study